At the heart of every game is its community.
Many gamers’ first experience with a game is an encounter with the game’s community. A fractured audience scattered across multiple communities and platforms, which routinely expresses dissatisfaction with their game’s services, can turn a potential player away before they’ve even downloaded the game and tried it for themselves.
On the other hand, an enthusiastic community that encourages participation and collaboration will welcome new players and keep them talking, participating, playing, and spending.
Whether you are an indie studio or a AAA publisher, App Scrolls will work with you to develop a custom-built team that will create and manage your community, and a suite of services that will scale with the success of your game.
A good community has responsive and active leaders. This is how App Scrolls supports your players 24/7.
App Scrolls’ VIP Influencer Teams are composed of some of the most popular, knowledgeable, top players in the game. They are highly respected, well-liked and well-known, and command influence within their respective games and on their social platforms.
Unlike customer retention programs run by a customer service team, App Scrolls’ VIP Influencer Teams actually play the game. They are in top guilds and are top players. They command respect because they actually pay for their own accounts and are seen as genuine role models whom other players can trust and befriend.
Players view them as pillars of the community, and regularly seek them out for help and advice with the game. They also help to answer questions, and work with players to improve their gameplay and quality of game life, which directly translates to higher retention and higher engagement.
Why VIP Influencers Are Important
They drive engagement with the game.
VIP Influencers play an active role in the community, getting players back into the game to play events.
They drive engagement in the community.
As pillars of the community, VIP Influencers are essential to community engagement and activity, and can activate players organically through authentic interactions.
They encourage higher spending.
When you put a VIP Influencer in a room with whales, something magical happens — whales start spending more, largely due to encouragement from the influencer. Because the VIP Influencer also spends and talks about their spending, whales feel that they can trust the influencer, and thus, follow suit.
They increase player retention and dissuade players from quitting.
VIP Influencers are often the first line of defense against players who are considering quitting the game. Players usually will approach VIP Influencers and confide in them about wanting to quit. Influencers listen to player concerns, talk to the player, and dissuade them from quitting, thereby increasing player retention rates.